Music & Marketing

Why social media and music? How music could possibly be also an essential tool in your marketing or social media campaign or even in incentive events??

Because music is an universal language

All marketing is, is getting your brand to stay top of mind for the clients, so that when they are ready to make their purchase choice, they are going to think of your brand and this is really a critical aspect of social media platforms. Where, as they are consuming your content, all of these really strong impressions get activated in the mind. It's that novelty, it's the anticipation,

it's the music

it's the entertainment, and getting people very emotionally attached to your content.
We are able to provide from our powerful network in the music industry the right artists for your individual physical incentives

Why is it important that brands and entertainers are brought together?

The rise in need for entertaining the consumers is skyrocketing and is on an all-time high now. Both parties have a lot to offer each other. From the brand's perspective, a talent can give it clear access to a quantity and type of fans it would never be able to reach organically otherwise. The organic part is essential, as it allows the brand to subtly connect to these consumers, using content which such consumers would be attracted to, not just from an advertising perspective. What have brands and artists offer to each other, and does that go about meeting consumer expectations. The tagline is "brands and artists for fans entertainment". The idea is that the connection between a brand and an artist, needs to remain imagined around the fans/consumer's best interest. From content to experience, it's all about how we can conceive and develop partnerships that will be in the fan's best interest. Any campaign or project that keeps this at its core will guarantee visible results, both for the brand in terms of brand image, as well as consequence, keep being the entertainer that fans love him/her for.

From the talent's side, people often refer to the financial aspect, which is only one piece of the puzzle. A brand partnership can bring a lot of additional promotion and exposure to a talent, depending on the campaign. Additionally, it also allows a talent to produce content or events that it wouldn't have been able to realize otherwise. The brand then becomes a new content or experience producer that powers special moments for consumers.


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headquarter austria

Hound Music GmbH
Museumstraße 10/8
A-6020 Innsbruck
+43 676 5060507


headquarter spain

Hound Music GmbH
Es Pouet, Avenida Cap de Martinet 110
ES-07819 Ibiza in Spain
+43 676 5060507


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